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The work was carried out at the Department of Foreign Journalism and Literature of the Institute of Journalism of the Belarusian State University under the scientific supervision of Associate Professor Boris Leonidovich Zalesski. It studies the specifics of the Belarusian mass media coverage of the peculiarities of the labour market formation within the framework of the Eurasian integration project on the example of the newspapers "Intex-press", "Belarusians and Market" and "SB. Belarus Today". The author determines how the materials of these publications influence the development of the common labour market of the Eurasian countries, as well as highlights successful examples of journalistic works for the application of positive experience in other media, both Belarusian and foreign.