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Women in industrialized societies have a lifelong relationship with consumerism. They are caught up in a 'consumer femininity', since a feminine identity involves, among other things, a particular mode of consumption. This study, presented in full for the first time in this volume, aims to stimulate critical awareness of consumer femininity. It culminates in sample analysis of a type of discourse that contributes to the formation of women as feminine subjects: the teen magazine. The book proposes an approach to doing critical discourse analysis that focuses on the constitution of a language…mehr

Produktbeschreibung
Women in industrialized societies have a lifelong relationship with consumerism. They are caught up in a 'consumer femininity', since a feminine identity involves, among other things, a particular mode of consumption. This study, presented in full for the first time in this volume, aims to stimulate critical awareness of consumer femininity. It culminates in sample analysis of a type of discourse that contributes to the formation of women as feminine subjects: the teen magazine. The book proposes an approach to doing critical discourse analysis that focuses on the constitution of a language user's subjectivity in the act of reading. Influenced by the early work of Norman Fairclough, it locates points of focus for taking up a critical (and specifically feminist) reading position in discourse analysis. In doing so, it seeks to provide theoretical and analytical grounding for a critical pedagogy that will take into the classroom attention to language and construction of language users' subjectivities.
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Autorenporträt
Mary Talbot has published extensively on language, gender and power, particularly in relation to media. Her most recent books are Language and Gender (2nd edition) and Media Discourse: Representation and Interaction. She has worked in higher education for over 25 years.