Language Power - Schmitt, Norbert
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From the minute you wake up until the time you fall asleep, you use language. This book will show you how language functions, and how to make it work better for you. Norbert Schmitt, an internationally known language specialist, explains 100 ways that you can use language more effectively in your everyday life. The book covers a wide range of real-world language topics, including the following and much more: ¿ The differences between men's and women's language ¿ How to use language more effectively in your business and personal life ¿ Understanding how politicians and the news spin language ¿…mehr

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Produktbeschreibung
From the minute you wake up until the time you fall asleep, you use language. This book will show you how language functions, and how to make it work better for you. Norbert Schmitt, an internationally known language specialist, explains 100 ways that you can use language more effectively in your everyday life. The book covers a wide range of real-world language topics, including the following and much more: ¿ The differences between men's and women's language ¿ How to use language more effectively in your business and personal life ¿ Understanding how politicians and the news spin language ¿ How your children's language should develop, and what to do if there are problems ¿ Helping your children learn how to read ¿ How language can go wrong after a stroke, or as we grow older Schmitt covers each language topic in a clear and easy-to-understand manner which assumes no previous knowledge. Each topic is introduced by a question you might be wondering about (What kinds of language tricks do salespeople use to get me to buy things?). The reader-friendly answers are given in short but informative descriptions, with a quick summary at the end. Many sections have brief quizzes or tasks to check how much you know about language and how well you are using it. Each topic also has suggestions for interesting Internet websites to check for more information. Language is fascinating, and this book shows you some of its details that only experts had access to before.
Autorenporträt
Norbert Schmitt is Emeritus Professor of Applied Linguistics at the University of Nottingham, specializing in second language vocabulary issues. He directed the project from a lexical perspective, and carried out the main data analysis.