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This book discusses and analyses aspects such as the need of a structural change, the importance of strategic planning and new technologies, the methods of payment, the relationship with consulting rooms, investigation institutes, and the view of advertisers with respect to agencies.

Produktbeschreibung
This book discusses and analyses aspects such as the need of a structural change, the importance of strategic planning and new technologies, the methods of payment, the relationship with consulting rooms, investigation institutes, and the view of advertisers with respect to agencies.