Launch (Updated & Expanded Edition) - Walker, Jeff
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"Jeff Walker's Launch has been called "the most important book ever written on online marketing" (Brendon Burchard). It"s been described as practically" a license to print money" (Michael Hyatt). When it first hit the shelves in 2014, it quickly become the road map for every entrepreneur who wanted to successfully sell a product or service online. Now, in Launch 2.0, Jeff brings his definitive guide up to date with the latest developments and hot topics in the rapidly changing world of online marketing, reflecting both the ways the landscape has shifted and the ways his own teaching has…mehr

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Produktbeschreibung
"Jeff Walker's Launch has been called "the most important book ever written on online marketing" (Brendon Burchard). It"s been described as practically" a license to print money" (Michael Hyatt). When it first hit the shelves in 2014, it quickly become the road map for every entrepreneur who wanted to successfully sell a product or service online. Now, in Launch 2.0, Jeff brings his definitive guide up to date with the latest developments and hot topics in the rapidly changing world of online marketing, reflecting both the ways the landscape has shifted and the ways his own teaching has evolved. The core of the book is Jeff's signature Product Launch Formula, which breaks down every step in the process of launching a product or business-no matter how humble the budget. Readers will find: Guidance for everything from a Seed Launch, which starts completely from scratch, to mega JV Launches that can bring in millions of dollars in a matter of days. New chapters offering fresh insight into live launches, paid traffic, social media, and more. New case studies from clients Jeff has coached to success in the past five years, many of them household names. Practical examples and incredible inspiration"--
Autorenporträt
Jeff Walker started his first online business in 1996, when he was a stay-at-home dad and desperate to make some money to help support his family. Now, after decades in the digital business world, his launch formula has become the gold standard for how the top experts, thought leaders, and influencers bring their products and services to market. But his techniques are not just for big gurus - he's taught thousands of students who operate in hundreds of niches, and they've generated more than $1 billion in sales. Jeff lives in Durango, Colorado, and he loves to get outside for all kinds of adventures. He's been married to his wife, Mary, for decades. He's no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride.