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This book takes an entirely new look at how companies ought to be managed. It argues that managers need to focus on how corporate decisions affect the firm's cash. The authors, who are well-known in the fields of management and crisis management, suggest that companies that follow their paradigm are more likely to survive tumultuous times, provide higher returns to their investors, and have a conducive work environment.

Produktbeschreibung
This book takes an entirely new look at how companies ought to be managed. It argues that managers need to focus on how corporate decisions affect the firm's cash. The authors, who are well-known in the fields of management and crisis management, suggest that companies that follow their paradigm are more likely to survive tumultuous times, provide higher returns to their investors, and have a conducive work environment.