Tho H. Nguyen
Gebundenes Buch

Leaders and Innovators

How Data-Driven Organizations Are Winning with Analytics

Mitarbeit: Taylor, James; Franks, Bill
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An integrated, strategic approach to higher-value analyticsLeaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated, end-to-end capabilities that encompass data management and analytics from a business and IT perspective; with analytics running inside a database where the data reside, everyday analytical processes become streamlined and more efficient. This book shows you what analytics is, what it can do, and how you can integrate old...