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This book is a follow up to Dr. Pinto's highly acclaimed manuals on ethical leadership and business management: The Management Syndrome: How to Deal with It!, Leadership: Flirting with Disaster!, Management: Tidbits for the New Millennium!, Ethical Leadership: Fact or Fiction?, and Small Business Survival in the 21st Century. This book stresses the importance of the recruitment, training and motivation of employees, who have been selected on the basis of merit (alone). An ethical approach to business includes the sharing of rewards resulting from teamwork, instead of merely offering "a smile, a pat on the back and a cheap lunch." Making false promises and unreasonable demands on employees and others, preventing participative management, whitewashing, talking about a "green" approach, while engaging in greenwashing, workplace inequality, bullying, sexual harassment, etc., are unacceptable practices. Ethics is conscience-based, knowledge-based and attitude-based; its importance cannot be undermined!