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Legendary turnaround guru Hank Price, who has led five major news stations, takes you inside the highly competitive world of local television to find out how an ordinary manager transforms into a bold, dynamic leader. Price shows how to motivate a team into a powerful force, sharing the vision of a #1 station, and then how to turn that station into a dominating brand. His friendly voice and no-nonsense message make this treasure of a book the only one of its kind. A must read for every person working in or Leading Local Television.