Michelli, Joseph, PhD

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

• Gebundenes Buch

Produktbeschreibung

Explains that the international success of Starbucks begins with a promise: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This title offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn.

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Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 304
• Erscheinungstermin: 3. September 2013
• Englisch
• Abmessung: 216mm x 146mm x 30mm
• Gewicht: 482g
• ISBN-13: 9780071801256
• ISBN-10: 0071801251
• Artikelnr.: 37745270

Autorenporträt

Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC's On the Money.

Inhaltsangabe

Foreword vii
Acknowledgments ix
1. The Starbucks Connection 1
PRINCIPLE 1
Savor and Elevate
2. If You Don't Have Passion for Your Product,Why Should Your Customer? 11
3. From Replicable and Consistent toMagical and Unique 36
Principle 2
Love to Be Loved
4. It's a Matter of Trust and Love 63
5. It Must Thrive Inside toBe Experienced Outside 85
Principle 3
Reach for Common Ground
6. Assume the Universal:Serve the Unifying Truths of Humans 111
7. Respect, Celebrate, and Customize:Listening and Innovating to Meet
Local,Regional, and Global Needs 133
Principle 4
Mobilize the Connection
8. Growing the Connection Through Technology 158
9. Personal Relationships Translate:Sharing the Love from People to
Products 181
Principle 5
Cherish and ChallengeYour Legacy
10. Honor the Past, but Don't Be Trapped in It 207
11. Taking the Long View:Building Success That Lasts 229
12. Forging a Real Lifestyle Connection 253
Bibliography 259
Index 279

Rezensionen

"An accessible and practical guide to corporate success." Publisher's Weekly 20130828