Leadsology: Marketing the Invisible - Poland, Tom
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Leadsology(R) Marketing The Invisible is written for independent professionals for want to enjoy a predictable weekly flow of high quality new client inquiries.Here's what you'll discover in Leadsology(R) Marketing The Invisible.*** Why Marketing The Invisible is more like proposing marriage than it is selling a car.*** Ten commonly taught marketing methods that you should avoid.*** The Titanium Triangle: How to stimulate a weekly flow of high-quality, inbound, new client inquiries.*** The Four Levels of Psychological Allure: How to ethically create a magnetic-like attraction that is all but…mehr

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Produktbeschreibung
Leadsology(R) Marketing The Invisible is written for independent professionals for want to enjoy a predictable weekly flow of high quality new client inquiries.Here's what you'll discover in Leadsology(R) Marketing The Invisible.*** Why Marketing The Invisible is more like proposing marriage than it is selling a car.*** Ten commonly taught marketing methods that you should avoid.*** The Titanium Triangle: How to stimulate a weekly flow of high-quality, inbound, new client inquiries.*** The Four Levels of Psychological Allure: How to ethically create a magnetic-like attraction that is all but irresistible to ideal clients.*** The Leadsology(R) Persuasion Sequence: A ten-part formula to embed into presentations, publications, and pitches that will dramatically improve response rates.*** The SEW Segmentation Formula: A simple formula that increases new client inquiries more than five fold (literally).*** The Four Validations: What your ideal clients need to hear to confirm that investing with you is the right thing to do.*** The Orchestra Conductor: How to free up your time and scale your marketing results through a simple three-step process of segmentation, automation, and outsourcing.
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Autorenporträt
Tom Poland is the creator of the proprietary Leadsology(R) Model and works with professionals to embed lead-generation systems into their businesses so that they enjoy a weekly flow of high-quality, inbound new client inquiries. Tom started his first advisory business at age 24 and has gone on to start and sell four others, taking two of them international. In that time, he's managed teams of over 100 people and annual revenue of more than $20 million. He has published four books and also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Marshall Goldsmith, and many others. Tom is voluntarily married and lives on the sand at Castaways Beach on the fabulous Sunshine Coast of Queensland, Australia.