Lean Customer Development - Alvarez, Cindy
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchâ before you waste months and millions on a product or service that no one needs or wants.

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Produktbeschreibung
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchâ before you waste months and millions on a product or service that no one needs or wants.
Autorenporträt
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.