Learning from crisis: a strategic ability- theories & case studies - Fares, Marina A.
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Our objective strives to cast light on the new approaches concerning "crisis management". We will present theories, concepts and managerial implications to comprehend the term crisis management. Basing our work on three central concepts: market orientation - strategic flexibility - and organizational learning, our aim is to show how those concepts help firms to build an effective crisis management strategy. In this perspective, we decided to illustrate our subjects by two concrete examples, case studies of enterprises operating in the tourist sector to explain the importance of building a…mehr

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Produktbeschreibung
Our objective strives to cast light on the new approaches concerning "crisis management". We will present theories, concepts and managerial implications to comprehend the term crisis management. Basing our work on three central concepts: market orientation - strategic flexibility - and organizational learning, our aim is to show how those concepts help firms to build an effective crisis management strategy. In this perspective, we decided to illustrate our subjects by two concrete examples, case studies of enterprises operating in the tourist sector to explain the importance of building a strategic approach in crisis management. Finally, we will propose synthesis of some managerial implications of crisis management through strategic crises as well as exploring new perspective research.
Autorenporträt
Marina A. Farès é especializada na gestão de crises no sector do turismo. Os seus dois mestrados, em Gestão Internacional e Estratégia Económica, permitiram-lhe ser uma coordenadora técnica em projectos relacionados. É Professora Associada na Universidade e Investigadora Associada na Sociedade de Investigação Aeronáutica do Médio Oriente.