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This book consists three sections: This three parts concern my three different psychological and technological methods to explain how to predict consumer emotion to achieve to reduce the risk to avoid to invent the new products or foods to sell unsuccessfully. This book concerns how to predict customer' emotion to judge how to manufacture the right food taste to let your consumers to like to eat your food as well as how to produce or design your products to sell to them successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate.