Can Öztürk

Lecturers' Attitudes Towards Marketing E-courses

for Business Administration Undergraduate Studies

• Broschiertes Buch

Produktbeschreibung

This research identifies and evaluates the attitudes of Estonian and Turkish marketing lecturers towards undergraduate level marketing e-courses. It also provides a definitive comparison between available marketing e-courses on the internet and TalTech undergraduate marketing courses. This comparison is provided via visualised tables which enable the readers to understand it fully. Furthermore, it offers a pronounced view of marketing lecturers via depth interviews to discover the attitudes of them. It gives a direct perspective of the marketing lecturers who are interviewed. It reflects their observations, opinions and experiences with undergraduate level marketing e-courses. All in all, this research indicates significant points related to the attitudes towards e-learning and brings distinct recommendations which are considered as the key points of future marketing education.

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Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 108
• Erscheinungstermin: 10. Juli 2019
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 179g
• ISBN-13: 9786200241108
• ISBN-10: 6200241104
• Artikelnr.: 57386202

Autorenporträt

Assoziierter Abschluss: Logistik, Universität für Wirtschaft in Izmir. Hauptfach: Management der Versorgungskette. Bachelor-Abschluss: Internationale Betriebswirtschaftslehre, TalTech School of Business and Governance. Hauptfach: Marketing.