Legal Marketing Straight Talk Presents - Long, Steven; Ainsworth, Jessica
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In a world full of opportunity - and competition - how will your law firm stand out from the crowd? Word of mouth referrals can take you a long way, but a strong digital marketing plan can take you farther. Whether you're looking to shoulder some (or all) of your law firm's marketing or are simply looking to gain a little knowledge so you don't fall prey to someone looking to take advantage of your firm under the guise of giving you the world, this book can help shed light on the nuances of legal marketing. With over a decade of experience in providing legal marketing, Steven Long partners…mehr

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Produktbeschreibung
In a world full of opportunity - and competition - how will your law firm stand out from the crowd? Word of mouth referrals can take you a long way, but a strong digital marketing plan can take you farther. Whether you're looking to shoulder some (or all) of your law firm's marketing or are simply looking to gain a little knowledge so you don't fall prey to someone looking to take advantage of your firm under the guise of giving you the world, this book can help shed light on the nuances of legal marketing. With over a decade of experience in providing legal marketing, Steven Long partners with bestselling author Jessica Ainsworth to dispute several myths head on and to provide a blueprint of sorts for approaching legal marketing. Whether you use this book as a DIY starter tool or to filter out unscrupulous marketing agencies looking to prey upon you, there is something here for every attorney or legal marketer. Here's what you can expect to learn in Legal Marketing Straight Talk Presents Solving the Puzzle: Online Marketing for Attorneys: ¿ What is a Solid Blueprint for Your Law Firm Marketing ¿ How to Define Your Target Audience ¿ Understanding Law Firm Websites ¿ SEO Basics with DIY examples ¿ How to Create Effective Content ¿ Social Media Do's and Don'ts for Lawyers ¿ The In's and Out's of Advertising ¿ PLUS: Tons of Bonus Content to Boost Your Marketing Efforts!! Get your copy of Legal Marketing Straight Talk Presents Solving the Puzzle: Online Marketing for Attorneys today! ¿
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Autorenporträt
Steven has a bachelor's degree from Emporia State University and a master's degree from New England College. He has over 20 years of experience in publishing, having worked as both an in-house and freelance editor for several publishing companies, including Gale, McGraw Hill, Random House, Kensington Publishing Corp., and The H. W. Wilson Company.