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Legal tax optimization and business competitivenessThe case of firms in the agricultural sector in MoroccoIn a positivist posture and a hypothetical-deductive approach, this work seeks to demonstrate the influence of legal tax optimization on the commercial competitiveness of firms in the agricultural sector in Morocco. To do so, it presents the state of the art on the concepts of tax optimization and the commercial competitiveness of firms. This allowed the presentation of a conceptual model that theoretically translates the relationship between the variables of legal tax optimization and the commercial competitiveness of firms in the agricultural sector in Morocco. The data were collected from public administrations. The structural equation analysis was used to determine the influence of tax expenditures and tax reductions on the trade competitiveness of firms in the agricultural sector.