Legendeering - Langan, Tom
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  • Broschiertes Buch

Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter--the community. In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of Legendeering is "Lead with value, always." And, in…mehr

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Produktbeschreibung
Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter--the community. In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of Legendeering is "Lead with value, always." And, in this book, Tom will show you how to do just that. This is marketing the way marketing was always supposed to be done. If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.
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Autorenporträt
Tom Langan is a two-time Emmy Award-nominated Director of Photography and Producer and the founder of Talex Media. With a career spanning 20 years, Tom has produced hundreds of hours of national and globally-distributed programming for major broadcasters including BBC, NBC Universal, and Discovery. Tom has served as Showrunner and Series Producer on multiple complex and challenging projects overseeing multi-million dollar budgeted productions. He has staffed and led teams filming all over the world in environments ranging from the Arctic Circle to sub-Saharan Africa producing lifestyle, documentary, entertainment and commercial content. Learn more about Tom and his work at www.talexmedia.com