Yaxuan Li

Lei Jun's Cards

Secrets Behind the Miraculous Rise of Xiaomi

• Broschiertes Buch

Produktbeschreibung

How do we account for the spectacular rise of Xiaomi phones? This book explains it all, including these key points: - The embedding of mobile Internet thinking, which is the backbone of the company - Clever marketing to Xiaomi users, making them feel part of the company and its products - Insistence on perfection in manufacturing - Design aspects that reach the consumers' hearts and minds - Integrating the Xiaomi phone into an ecosystem of products - Strengthening the Xiaomi brand through fans of the phones > Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named "Businessman of The Year" by Forbes Asia.

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Produktdetails

• Verlag: Royal Collins Publishing Company
• Seitenzahl: 244
• Erscheinungstermin: 3. Januar 2020
• Englisch
• Abmessung: 211mm x 147mm x 13mm
• Gewicht: 272g
• ISBN-13: 9781487800635
• ISBN-10: 1487800630
• Artikelnr.: 58026986

Autorenporträt

Li Yaxuan is graduated from the University of International Business and Economics with dual degrees in accounting and finance. Li has many professional titles such as accountant, economist and auditor.