Valerie Feldmann

Leveraging Mobile Media

Cross-Media Strategy and Innovation Policy for Mobile Media Communication

• Broschiertes Buch

Produktbeschreibung

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Produktdetails

• Information Age Economy
• Verlag: Physica / Physica-Verlag / Physica-Verlag HD
• Artikelnr. des Verlages: 11375616, 978-3-7908-1575-7
• 2005
• Seitenzahl: 284
• Erscheinungstermin: 24. Februar 2005
• Englisch
• Abmessung: 235mm x 155mm x 16mm
• Gewicht: 438g
• ISBN-13: 9783790815757
• ISBN-10: 3790815756
• Artikelnr.: 14120650

Autorenporträt

Valerie Feldmann, McKinsey & Company, New York, NY, USA

Inhaltsangabe

Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.