Andere Kunden interessierten sich auch für
![An assessment of values concerning luxury brand purchase intention]( "An assessment of values concerning luxury brand purchase intention")
An assessment of values concerning luxury brand purchase intention34,99 €![Resonance]( "Resonance")
Resonance19,99 €![Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement]( "Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement")
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement230,99 €![Brand Leveraging]( "Brand Leveraging")
Brand Leveraging49,00 €![Leveraging Computer-Mediated Marketing Environments]( "Leveraging Computer-Mediated Marketing Environments")
Leveraging Computer-Mediated Marketing Environments204,99 €![Data and Diagnosis-Driven Selling: Leveraging Insights, Intelligence and the Power of AI to Deliver Efficient, Durable Revenue Growth]( "Data and Diagnosis-Driven Selling: Leveraging Insights, Intelligence and the Power of AI to Deliver Efficient, Durable Revenue Growth")
Data and Diagnosis-Driven Selling: Leveraging Insights, Intelligence and the Power of AI to Deliver Efficient, Durable Revenue Growth21,99 €![Analysis of Supply Chain Added Values]( "Analysis of Supply Chain Added Values")
Analysis of Supply Chain Added Values38,99 €
The research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the brand building through cause related marketing, green marketing, web blogs and social group endorsements, cognizant of branding effects on value stages of the market multipliers and judicious marketing program investment that result in a number of different customer related outcomes. The key dimensions of brand resonance about consumer loyalty, attachment and engagement with the brand are interpreted from the brand-related marketing activities. The research was conducted among the customers of the high brand equity firms to portray the significance of societal marketing deeds over the enterprise brand resonance. The EBR came from consistently fulfilling a social promise and creating a great customer experience through the marketing mix programmes that ensure credibility to the firm. The research aggressively pursues the marketing manager to create social values to leverage their business values by stick on to societal marketing deeds.