Andere Kunden interessierten sich auch für
![Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden)]( "Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden)")
Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden)16,99 €![Consumption Behavior - Comparison of SPAR and LIDL]( "Consumption Behavior - Comparison of SPAR and LIDL")
Consumption Behavior - Comparison of SPAR and LIDL18,95 €![Organic Agriculture in Poland: Chances and Challenges]( "Organic Agriculture in Poland: Chances and Challenges")
Organic Agriculture in Poland: Chances and Challenges18,95 €![How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation?]( "How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation?")
How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation?17,95 €![Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation]( "Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation")
Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation27,95 €![Introducing Skincare by La Prairie to the Swedish Market]( "Introducing Skincare by La Prairie to the Swedish Market")
Introducing Skincare by La Prairie to the Swedish Market18,95 €![A Bent Towards Supermarkets or Virtual Markets]( "A Bent Towards Supermarkets or Virtual Markets")
A Bent Towards Supermarkets or Virtual Markets40,99 €
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.