Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.S, Lab Rats, Suits, and Entrepreneurs - Holtzman, Sandra; Kondek, Jean
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It doesnt take a rocket scientist to understand the value of a well-thought-out marketing program. But carving a niche in the marketplace can be a daunting task. "Lies Start-Ups Tell Themselves to Avoid Marketing" guides readers through the pitfalls and challenges to a successful start-up or product launch.

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Produktbeschreibung
It doesnt take a rocket scientist to understand the value of a well-thought-out marketing program. But carving a niche in the marketplace can be a daunting task. "Lies Start-Ups Tell Themselves to Avoid Marketing" guides readers through the pitfalls and challenges to a successful start-up or product launch.
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Autorenporträt
Sandra Holtzman founded Holtzman Communications, LLC in 1997. She has over 20 years of expertise in virtually every area of pharmaceutical advertising (ethical, OTC, DTC) in every medium and has worked in information technology, nanotech, chemical, emerging and converging technologies, consumer advertising (including the launch team of the Acura car), news, and the feature and industrial film business. Sandra is also the Co-Chair of the New York Chapter of the Licensing Executives Society; marketing columnist for Lab to Wall Street, a webzine focusing on biotechnology with C-level international readership (www.labtowallstreet.com); author of "Websites that Click" in the January 2005 issue of Pharmaceutical Executive; and author of a chapter on marketing in A Comprehensive Guide to Business Incubation, the top-selling book published by the National Business Incubation Association. She lectures about marketing and creating effective web sites, and sits on industry panels. Samples of her award-winning work can be found on her company's web site, www.holtzmancom.com. Her industry recognition includes Who's Who in Advertising and Who's Who in Media and Communications; Gold, Silver and Awards of Excellence from Advertising Women of New York; In Awe / Medical Marketing Association; International Advertising Festival of New York; New York Art Directors Club; New Jersey Art Directors Club; and Rx Club Show.