This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.…mehr
This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Robert Naud is a native New Yorker with live television experience at ABC, NBC and CBS and an extensive background in commercial production at McCann-Erickson and Young & Rubicam. He is the founder/director of a commercial production company in New York City and a professor of commercial production at the School of Visual Arts in New York City.
Inhaltsangabe
Table of Contents Preface 1. Midstream in a Career 2. Advertising and Its History 3. Adapting to Financial Change 4. Commercials at Their Best 5. Back at the Dorchester 6. England and Guild Visitors 7. Land's End and Career Objectives 8. The Edit, Marilyn Monroe and Dina Merrill 9. A Xerox Machine 10. Nepotism 101 11. Scandalous Behavior 12. The Name's the Game 13. Good Luck in Multiples 14. Lamp Repair 15. Pursuit of Young Viewers and the Moon 16. An Established Producer 17. Farewell to Milkshakes and Ice Cream 18. National Drivers Safety Test 19. Wilshire Boulevard to Cliveden on Thames 20. Filming at the LBJ Ranch 21. Actors' Revenge and Ravioli 22. The White House Lawn and Applause from the Secret Service 23. A Collection of Thoughts 24. Senta Berger: A Dazzling Beauty 25. Howard Zieff: An Exceptional Talent 26. Weather Permitting 27. See the Nice Man; or, A Talent to Remember 28. Real People and Real Change 29. Back to Modeling-Well, Sorta 30. Look Out How You Use Proud Words 31. Rome and Grindelwald 32. Cars and Midgets in Space; or, Stuck in Beverly Hills Chapter Notes Bibliography Index
Table of Contents Preface 1. Midstream in a Career 2. Advertising and Its History 3. Adapting to Financial Change 4. Commercials at Their Best 5. Back at the Dorchester 6. England and Guild Visitors 7. Land's End and Career Objectives 8. The Edit, Marilyn Monroe and Dina Merrill 9. A Xerox Machine 10. Nepotism 101 11. Scandalous Behavior 12. The Name's the Game 13. Good Luck in Multiples 14. Lamp Repair 15. Pursuit of Young Viewers and the Moon 16. An Established Producer 17. Farewell to Milkshakes and Ice Cream 18. National Drivers Safety Test 19. Wilshire Boulevard to Cliveden on Thames 20. Filming at the LBJ Ranch 21. Actors' Revenge and Ravioli 22. The White House Lawn and Applause from the Secret Service 23. A Collection of Thoughts 24. Senta Berger: A Dazzling Beauty 25. Howard Zieff: An Exceptional Talent 26. Weather Permitting 27. See the Nice Man; or, A Talent to Remember 28. Real People and Real Change 29. Back to Modeling-Well, Sorta 30. Look Out How You Use Proud Words 31. Rome and Grindelwald 32. Cars and Midgets in Space; or, Stuck in Beverly Hills Chapter Notes Bibliography Index
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