Likeonomics - Bhargava, Rohit
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How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a…mehr

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Produktbeschreibung
How to become a trusted resource for consumers in a society of constant manipulation
People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.
Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:
An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products
A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years
A tiny professional sports talent agent who achieved the impossible by landing the No.1 drafted player in the NFL draft as a client through the power of relationships
Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies
With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
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Autorenporträt
Dr. S.C. Bhargava graduated in electrical engineering in 1963 and postgraduated in power systems in 1966 from the University of Roorkee, India. He used to teach graduate and (part-time) postgraduate courses at (now) N I T, Jaipur before proceeding to the UK on a University of Aston scholarship for his Ph D which he obtained in 1972. His research was heavily based on analytical and extensive experimental work using electromagnetic fields and their applications. On his return from the UK, he served as Specialist, Electromagnetic Phenomena, at Corp. R & D, B H E L, Hyderabad, from 1974 to 1999 where his research activities involved application of electromagnetic phenomena at large. Following his retirement from BHEL in 1999, he had been a visiting professor at several engineering institutes in Hyderabad, teaching graduate and postgraduate courses. He is the Fellow or Senior Member of several Professional Societies in India and abroad such as Institution of Engineers (India), Institution of Electrical Engineers (UK), Institution of Electronics and Telecommunication Engineers (India), Institute of Electrical and Electronics Engineers (USA) and Computer Society of India. His fields of interest include "biological effects of electromagnetic fields on living beings" on which he has published several papers, and "solar electricity". He has published over 40 technical papers in National and International journals of which many were presented at National and International conferences. He is the author of the book "Electrical Measuring Instruments and Measurements", published in 2013 by B S Publications in Hyderabad and CRC Press in the UK. The book has been approved by the JNTU as one of the text books on electrical measurements, a subject taught to EEE students of the University in III semester. His other book, titled "Finite Element Analyses of Eddy Current Effects in Turbogenerators", dealing with special problems of turbogenerators, based on his vast experience related to electromagnetic fields and their application to analyses of turbogenerators, has been recently published by CRC Press, Taylor & Francis Group, UK. He has recently come out with a unique book titled "A Book of Physics - In Perspective" that deals comprehensively with almost all topics of physics at high school and board levels to help the students and teachers of physics alike to understand the various aspects of physics in perspective.