David Haven Blake

Liking Ike

Eisenhower, Advertising, and the Rise of Celebrity Politics

• Gebundenes Buch

Produktbeschreibung

Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 298
• Erscheinungstermin: 25. August 2016
• Englisch
• Abmessung: 241mm x 163mm x 30mm
• Gewicht: 544g
• ISBN-13: 9780190278182
• ISBN-10: 0190278188
• Artikelnr.: 47868094

Autorenporträt

David Haven Blake is Professor of English at The College of New Jersey. His previous publications include Walt Whitman and the Culture of American Celebrity (Yale University Press, 2006), and Walt Whitman, Where the Future Becomes Present (University of Iowa Press, 2008).

Inhaltsangabe

Preface
Introduction: Eisenhower, Televised and Memorialized
Chapter 1: Ike Day
Chapter 2: Riding the Roosevelt Special
Chapter 3: The Coriolanus Candidate
Chapter 4: The Spectacle Campaign
Chapter 5: Cornflakes
Chapter 6: Madly for Adlai
Chapter 7: The Biggest Fan in the World
Chapter 8: Happy Birthday, Mr. President
Conclusion: The Glamour Republic
Index