Rama Bijapurkar

Lilliput Land

How Small Is Driving India's Mega Consumption Story

• Gebundenes Buch

Produktbeschreibung

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted for by domestic consumption. Consumer India is ripe and waiting.

Produktdetails

• Verlag: Penguin Random House India Pvt. Ltd
• Seitenzahl: 304
• Erscheinungstermin: 17. Juni 2024
• Englisch
• ISBN-13: 9780143465492
• ISBN-10: 014346549X
• Artikelnr.: 70147940

Autorenporträt

Researcher, academic, independent director on several Indian boards, and author of books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognized thought leader on market strategy and consumer behaviour, a keen commentator on social and cultural change in India, and a familiar face in boardrooms of India Inc. and related social and research organizations.