Andere Kunden interessierten sich auch für
![Consumerism. How much is enough?]( "Consumerism. How much is enough?")
Consumerism. How much is enough?17,95 €![Point of sale credits from a consumer's perspective]( "Point of sale credits from a consumer's perspective")
Point of sale credits from a consumer's perspective42,95 €![Organizational Citizenship Behaviour and Turnover Intention]( "Organizational Citizenship Behaviour and Turnover Intention")
Organizational Citizenship Behaviour and Turnover Intention36,99 €![Handbook of Research on Consumerism and Buying Behavior in Developing Nations]( "Handbook of Research on Consumerism and Buying Behavior in Developing Nations")
Handbook of Research on Consumerism and Buying Behavior in Developing Nations234,99 €![The Restoration Economy]( "The Restoration Economy")
The Restoration Economy41,99 €![Manipulation tactics and consumer behavior. Creating a desire to purchase in the digital era]( "Manipulation tactics and consumer behavior. Creating a desire to purchase in the digital era")
Manipulation tactics and consumer behavior. Creating a desire to purchase in the digital era18,95 €![Capitalism vs. environmental sustainability]( "Capitalism vs. environmental sustainability")
Capitalism vs. environmental sustainability18,95 €
Master's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Business School), language: English, abstract: The responsible use of resources and the environment as well as further aspects of sustainability play an important role in the modern world of trade. This thesis aims to present the most important aspects and factors regarding these aspects and to research the underlying consumer behaviour. In the first part, the findings from the literature that relate to the topics of sustainable development, Corporate Social Responsibility and green consumption are described. Furthermore, consumer behaviour and the associated connections between attitude, purchase intention and buying behaviour are examined and introduced to the neuromarketing concept of Limbic®. In the second part, current insights are gained through the method of quantitative research, which should generate a better understanding of the modern customer. Finally, the theoretical findings are related to the new survey results and further analysed focusing the various Limbic® Types. Finally, a development of the CSR-fields in Retail is given as well as recommendations for action and possibilities for retailers are derived and optimisation potentials are presented.