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Dr. Pattberg brought back the "shengren" to two billion East-Asians, and is the leader of a Confucian movement in Europe. He has published widely on Language Imperialism, the End of Translation, and the Future of Global Language. His efforts have now culminated in LINGUALISM, the bold proposal that asks nations to compete for their terminologies just like they compete for everything else in the world. This is a game-changing text: culturally significant, highly provocative, and, above all, globally relevant.