Linguistic purism in Icelandic is the sociolinguistic phenomenon of linguistic purism in the Icelandic language. Its aim is to substitute loanwords with the creation of new words from Old Icelandic and Old Norse roots and prevent new loanwords entering the language. In Iceland, linguistic purism is archaising, trying to resuscitate the language of a golden age of Icelandic literature, and consistent. It is an effort, beginning in early 19th century, at the dawn of the Icelandic national movement, to replace older loanwords, especially from Danish, and it continues today, targeting English words. It is widely upheld in Iceland and it is the dominant language ideology. It is fully supported by the Icelandic government through the Arni Magnusson Institute for Icelandic Studies, the Icelandic Language Council, the Icelandic Language Fund and an Icelandic Language Day.