Little Book of Healthcare Marketing - Stevens, Drew
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Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your "marketing" world. Today's doctors…mehr

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Produktbeschreibung
Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your "marketing" world. Today's doctors must create a community-a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
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Autorenporträt
Dr. Drew Stevens, PhD, works with struggling physicians and transforms them into wealthy professionals. He works with medical practitioners and their practices to create efficiencies that build leaders, manifest brand, and orient the practice into a profitable and sustainable entity. Dr. Stevens is an international keynote and plenary speaker whose most asked-for topics include but are not limited to: "7 Challenges that Plague Medical Practices," "Leadership Secrets of Successful Medical Practices," and "Successful Strategies in Patient Engagement and Experience." His focus includes practice management revival, practice management marketing, talent acquisition and retention to improve cash flow, and developing the proper patient experience. His works have been featured in media outlets such as CNN and NBC as well as industry journals such as The Journal of Medical Practice Management and Physician Practice and Medical Economics. He is the founder and instructor in the healthcare management program at Maryville University. He is also the author of eight books that include Practice Acceleration and The Handbook of Practice Management.