Should students come motivated to class or should the professor motivate the students?To answer this question, it is necessary to understand how "motivation" works in innovative education and training.In this book you will find important information on how the psyche works and effective communication in the classroom. You will also find a series of exercises useful for understanding "in practice" the important lessons I present.You will find valuable information on the 5 Assumptions of communication, on the Representational Systems (Visual, Auditory and Kinesthetic), you will find the parameters to understand which is the Preferred Representational System (voice flow, gestures, eye movements, etc.) and you will find the description of the Primary and Secondary "Metaprograms" (or motivational levers) so that you do not leave motivation to chance but learn to direct it according to who you have in front of you.