Living Large - Mitchell, Harold
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Chronicling Harold Mitchell's personal journey from being the son of a saw miller to the owner of a $100 million-business, this memoir outlines all aspects of the businessman's life from childhood and marriage to starting a business and retiring from it. Mitchell's success began when he boldly launched his own media-buying operation--a radical and unpopular decision at the time--leading him to become Australia's biggest media buyer. Presenting guidance for young business executives in the beginning of their careers, Mitchell also underscores the importance of balancing work and a personal…mehr

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Produktbeschreibung
Chronicling Harold Mitchell's personal journey from being the son of a saw miller to the owner of a $100 million-business, this memoir outlines all aspects of the businessman's life from childhood and marriage to starting a business and retiring from it. Mitchell's success began when he boldly launched his own media-buying operation--a radical and unpopular decision at the time--leading him to become Australia's biggest media buyer. Presenting guidance for young business executives in the beginning of their careers, Mitchell also underscores the importance of balancing work and a personal life. Mitchell's passion for the arts, for example, provided some colorful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore, and folk singer Odetta. Part autobiography, part business book, and part life manual, this account offers a remarkable insight into the life of one of Australia's most successful figures.
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Autorenporträt
Harold Mitchell was born in 1942 in the remote west Gippsland town of Trafalgar. Wanting to work in radio, he successfully applied for a job at an advertising agency in Melbourne. Rapidly working his way up the ranks, Harold soon became successful in the media-buying operation of several agencies before starting out on his own in 1976 with just $2000. He pioneered the idea of taking the buying and placing of advertisements for clients out of the advertising agencies into a separate operation, and today is an icon and market leader of the media-buying industry. He set up the Harold Mitchell Foundation, which disperses money to an array of causes, and is the Executive Chairman of the Mitchell Communication Group. In 2004 he was made an Officer of the Order of Australia. He has been married to Bevelly Mitchell for nearly fifty years.