Nicholas Ind

Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

• Gebundenes Buch

Produktbeschreibung

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.

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Produktdetails

• Verlag: Kogan Page Ltd
• 3 Revised edition
• Seitenzahl: 210
• Erscheinungstermin: 3. Oktober 2007
• Englisch
• Abmessung: 240mm x 161mm x 16mm
• Gewicht: 478g
• ISBN-13: 9780749450830
• ISBN-10: 0749450835
• Artikelnr.: 22781830

Autorenporträt

Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business . He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: I'm genuinely feeling groovy; Chapter
02: Living brands; Chapter
03: Why people need vision and values; Chapter
04: Why organizations need purpose and values; Chapter
05: Defining the brand; Chapter
06: Bringing the brand to life; Chapter
07: Sustaining the brand: stories and myths; Chapter
08: Measuring success; Chapter
09: Managing the brand; Chapter
10: Conclusion