Nicholas Ind

Gebundenes Buch

Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

Beschreibung

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.

Autor

Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business . He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).

Produktdetails

• Verlag: Kogan Page Ltd
• 3 Revised edition
• Seitenzahl: 210
• Erscheinungstermin: 3. Oktober 2007
• Englisch
• Abmessung: 240mm x 161mm x 16mm
• Gewicht: 478g
• ISBN-13: 9780749450830
• ISBN-10: 0749450835
• Artikelnr.: 22781830