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This book profiles Golden Rule Insurance Company. Family owned and operated, its successes were spread over seven decades, and its risks, struggles, and triumphs created many benefits for consumers today. Its legacy was created through: -Corporate Entrepreneurship-Culture of Achievement-Consumer-Based Product Innovation Living The Golden Rule profiles the company's people, creativity, willingness to take risk in a risk-averse business, and its belief in helping the greater good. It focuses on the company's most enduring gems:1. Guaranteed Premium Long-Term Care Insurance using life insurance…mehr

Produktbeschreibung
This book profiles Golden Rule Insurance Company. Family owned and operated, its successes were spread over seven decades, and its risks, struggles, and triumphs created many benefits for consumers today. Its legacy was created through: -Corporate Entrepreneurship-Culture of Achievement-Consumer-Based Product Innovation Living The Golden Rule profiles the company's people, creativity, willingness to take risk in a risk-averse business, and its belief in helping the greater good. It focuses on the company's most enduring gems:1. Guaranteed Premium Long-Term Care Insurance using life insurance and annuities2. Health Savings Accounts to aid in financing consumer-focused health careIf you ever worked for Golden Rule, offered its products to your clients, want to know the stories behind its numerous innovations, or are interested in how these innovations can work for you today, Living The Golden Rule is a must-read.
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Autorenporträt
Bruce Moon has been involved in the consumer research, design, implementation and marketing of financial products for 30 years, and is an expert in the field of asset-based long-term care insurance. He has been published and quoted in numerous insurance and financial publications, and has a B.A. in Journalism from Indiana University, Bloomington.