"A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style."--Rachel Bowlby, author of "Shopping with Freud"
"A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style."--Rachel Bowlby, author of "Shopping with Freud"
Acknowledgments ix Introduction 1 Chapter 1 Doubled Truth: Uplift and the Bottom Line 22 Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46 Chapter 3 "Complex Little Femmes": Adwomen and the Female Consumer 80 Chapter 4 "Lending an Air of Importance": Vehicles at Work 105 Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the Possibility of Escape 142 Epilogue 186 Notes 191 Bibliography 227 Index 243
Acknowledgments ix Introduction 1 Chapter 1 Doubled Truth: Uplift and the Bottom Line 22 Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46 Chapter 3 "Complex Little Femmes": Adwomen and the Female Consumer 80 Chapter 4 "Lending an Air of Importance": Vehicles at Work 105 Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the Possibility of Escape 142 Epilogue 186 Notes 191 Bibliography 227 Index 243
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