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We live in an era of exponential and disruptive change where companies that do not adapt quickly die, and where traditional and hierarchical leaderships are in extinction. Therefore, organizations must pay attention to the issues of the future, talent, agility and culture, and adjust their leadership styles if they want to create admired companies. Salvador Alva addresses leadership in great depth, leading us to scrutinize the changes that must be made to break deeply held beliefs or else the unconscious will run our lives and we will call it destiny. In this fourth book, Salvador shares his reflections, experiences and learnings about the challenge of being a leader. He talks about the ability to be agile, to innovate and delegate. It is the right text for those who have to anticipate the future and navigate the exponential disruptions that we are already facing, and that will only accelerate in the coming years. It all starts with the leader. Daniel Servitje CEO and Chairman of the Board, Grupo Bimbo The leaders we need most are optimistic people because they are well informed. This allows them to see all the opportunities that exist around us, because there is always something to improve and that represents, in itself, an opportunity to excel. Salvador is one of them and in this book he shows us how to do it. Enrique de la Madrid Opinion leader, lecturer and specialist in political and economic analysis We have entered a world where companies can no longer remain as they are: they must transform themselves or they will become extinct due to obsolescence. It is a fact that Salvador demonstrates in this original and long-awaited publication. David Konzevik Economist, thinker and lecturer.