LOCALIZATION OF FOOTBALL CLUB WEBSITES - Afarinasadi, Fahim
39,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

Sport is where everybody feels part of a universal family while at the same time rooting wholeheartedly for one's own country and colors. Football clubs, players and fans across the world know this duality very well and thrive on it, consciously and unconsciously; overtly and covertly. Using the website of FC Internazionale Milano as a case study, Fahim Afarinasadi offers an in-depth analysis of website localization as indispensable to a football club's quest for survival and success in our global era. Zooming in linguistic and cultural nuances underpinning the complex nexus between society…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Sport is where everybody feels part of a universal family while at the same time rooting wholeheartedly for one's own country and colors. Football clubs, players and fans across the world know this duality very well and thrive on it, consciously and unconsciously; overtly and covertly. Using the website of FC Internazionale Milano as a case study, Fahim Afarinasadi offers an in-depth analysis of website localization as indispensable to a football club's quest for survival and success in our global era. Zooming in linguistic and cultural nuances underpinning the complex nexus between society and sport, Afarinasadi delivers a conceptual reformulation and operational protocol to enhance not only the financial impact but also the cross-cultural appropriateness of website localization as a form of multimodal translation.Marco SonzogniReader in Translation Studies Victoria University of Wellington
Autorenporträt
Fahim Afarinasadi completou o seu doutoramento em Estudos de Tradução Literária na Universidade de Victoria de Wellington, Nova Zelândia. Os seus principais interesses de investigação são a localização de websites, comunicação transcultural, multimodalidade, e tradução literária.