Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site (2005) and Proliferation of the Internet Economy (2009).
Inhaltsangabe
List of figures List of tables Preface 1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization (I18n) 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends Resources Index.
List of figures List of tables Preface 1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization (I18n) 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends Resources Index.
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