Location and Personalisation: Delivering Online and Mobility Services

Herausgeber: Ralph, Daniel; Searby, Stephen

• Gebundenes Buch

Produktbeschreibung

This books takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies.

Produktdetails

• Telecommunications
• Verlag: Institution of Engineering & Technology
• Seitenzahl: 240
• Erscheinungstermin: November 2003
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 536g
• ISBN-13: 9780863413384
• ISBN-10: 0863413382
• Artikelnr.: 40188912

Inhaltsangabe

* Chapter 1: Personalisation - an Overview of its Use and Potential
* Chapter 2: An Overview of Location-Based Services
* Chapter 3: Locating Calls to the Emergency Services
* Chapter 4: Location-Based Services - an Overview of the Standards
* Chapter 5: Profiling - Technology
* Chapter 6: Service Personalisation and Beyond
* Chapter 7: Profiles - Analysis and Behaviour
* Chapter 8: Device Personalisation - Where Content Meets Device
* Chapter 9: Multilingual Information Technology
* Chapter 10: Smart Tools for Content Synthesis
* Chapter 11: Personalised Advertising - Exploiting the Distributed
User
* Chapter 12: Personalisation and Web Communities
* Chapter 13: Location Information from the Cellular Network - an
Overview
* Chapter 14: A Multi-Agent System to Support Location-Based Group
* Chapter 15: A Million Segments of One - How Personal Should Customer