Logistics & Supply Chain Management - Christopher, Martin
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Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th Edition is a clear guide to all the key topics in an integrated approach to supply chains. As well as new and updated examples and case studies, there are two new chapters:
Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies GÇ£go to marketGÇ¥ along with the cost implications of using alternative channels.
Service Logistics: As companies begin to sell performance rather…mehr

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Produktbeschreibung
Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th Edition is a clear guide to all the key topics in an integrated approach to supply chains.
As well as new and updated examples and case studies, there are two new chapters:

Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies GÇ£go to marketGÇ¥ along with the cost implications of using alternative channels.

Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
Autorenporträt
Martin Christopher is Emeritus Professor of Marketing & Logistics at Cranfield School of Management. He also chairs the Advisory Board of the internationally renowned Centre for Logistics and Supply Chain Management. Martin’s work in the field has gained international recognition & he's a regular contributor to conferences and workshops around the world.