LOGO Decode
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Branding and visual identity in business are powerful marketing tools and designing the perfect logo is essential. It not only plays an important role in presenting the philosophy of a company, but it also attracts the consumers by its particular form. Logo Decode aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best represents a company. Case studies focus on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be an invaluable guide for people engaged in graphic design and marketing, including brand owners.…mehr

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Produktbeschreibung
Branding and visual identity in business are powerful marketing tools and designing the perfect logo is essential. It not only plays an important role in presenting the philosophy of a company, but it also attracts the consumers by its particular form. Logo Decode aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best represents a company. Case studies focus on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be an invaluable guide for people engaged in graphic design and marketing, including brand owners.
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Autorenporträt
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor of books in design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.