Allan Peters

Logos That Last

How to Create Iconic Visual Branding

• Gebundenes Buch

Produktbeschreibung

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.

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Produktdetails

• Verlag: Quarto Publishing Group / Rockport Publishers
• Artikelnr. des Verlages: 1169540
• Seitenzahl: 208
• Erscheinungstermin: 7. November 2023
• Englisch
• Abmessung: 258mm x 218mm x 20mm
• Gewicht: 1020g
• ISBN-13: 9780760383179
• ISBN-10: 0760383170
• Artikelnr.: 67480156

Autorenporträt

Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.

Inhaltsangabe

Hello
The Pursuit of Perfection
The Beginning
Chapter 1: What Makes a Logo Last?
Chapter 2: Brand Mark Process
Chapter 3: Inspiration Hunting
Chapter 4: Badge Design Process
Chapter 5: Brand Extensions
Chapter 6: Brand Evolution
Chapter 7: The Shop
Chapter 8: Case Studies
Chapter 9: Passion Projects
Thank You
Acknowledgments
About the Author
Index