The London Borough of Hounslow, The council was controlled by Labour from 1971 until 2006. Labour lost control of the council in the 2006 local elections which produced a hung result and, subsequently, the Conservative group have formed an alliance with the Community group councillors which, barring any political differences, will form the executive until the next elections in 2010.The stated policies of the new administration include "restoring civic pride". As part of this, the council's visual identity has returned to a more traditional 'municipal' style, with a shade of purple replacing the former light green as the basis of the corporate colour scheme. The stylised green 'H' logotype used in the 1980s and 1990s is gradually being replaced on signage, stationery and other official uses with the borough coat of arms and "London Borough of Hounslow", usually in black type. This full title "London Borough of Hounslow" is also being increasingly used again by the council in referring to its own activities, or in demographic information.