In "Look Slimmer Instantly!" poetry by slam master Jerome Sala feeds off the media it critiques. Sala explores the scary idea that poetry, thought of as a way to escape our media-ridden world, is in fact another media effect. Even our most mundane and oppressive ideologies, he reveals, are infected with the poetic. His work maps a realm rarely covered in poetry, from the worship of money to the erotics of patriotism to the profundities achieved by bad taste. Sala's subjects offer a gleefully nasty glimpse of what poetry will look like when the genre gets its first major ad campaign.
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