Lookers into Bookers, The Tourism Marketing Blueprint - Torres, Chris
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This book is for any tour operator, tourism or hospitality business, or marketing agency looking to master the art of marketing a travel-related business effectively. While the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your story to your target audience will always be the key to success. If you want to understand how various elements of marketing come together into a unified, effective strategy, this book will guide you through every step. By…mehr

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Produktbeschreibung
This book is for any tour operator, tourism or hospitality business, or marketing agency looking to master the art of marketing a travel-related business effectively. While the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your story to your target audience will always be the key to success. If you want to understand how various elements of marketing come together into a unified, effective strategy, this book will guide you through every step. By focusing on the core stages of the consumer journey-dreaming, planning, booking, experiencing, and sharing-you'll learn how to move potential customers through these phases seamlessly. Ultimately, this book will help you turn lookers into bookers and grow your business with a comprehensive, long-term marketing approach.
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Autorenporträt
Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings.At the helm of the Tourism Marketing Agency, Tourpreneur and The Marketing Coach, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry's largest operators.