Andere Kunden interessierten sich auch für
![How advertising and consumer culture are contributing to the creation of a homogeneous global culture]( "How advertising and consumer culture are contributing to the creation of a homogeneous global culture")
How advertising and consumer culture are contributing to the creation of a homogeneous global culture15,95 €![Gender, Sexualities and the Image Reflections]( "Gender, Sexualities and the Image Reflections")
Gender, Sexualities and the Image Reflections38,99 €![Political Economy of the global media business: Why corporate interests shape the news]( "Political Economy of the global media business: Why corporate interests shape the news")
Political Economy of the global media business: Why corporate interests shape the news9,99 €![Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America]( "Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America")
Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America100,99 €![The representation of gender roles in Disney movies]( "The representation of gender roles in Disney movies")
The representation of gender roles in Disney movies15,95 €![What''s My Image in Your Reports]( "What''s My Image in Your Reports")
What''s My Image in Your Reports38,99 €![Russian Image on the Western Screen]( "Russian Image on the Western Screen")
Russian Image on the Western Screen51,99 €
Corporations create images and avatars which work to bolster an idea in the public consciousness that they have personal identities which are knowable, likeable, even folksy. We all know and understand the meaning or character of 'Mickey Mouse', 'Colonel Sanders', or 'Ronald McDonald'. These images are as familiar to us as any image can be. Yet most of us could not say how this happened, or when. Henrietta Ashworth places this odd sleight of hand alongside a history of the corporation and American identity while also examining how images such as these are used, both subversively and otherwise, in visual culture, and the extent to which it is possible to oppose or subvert the corporate agenda by means of film, either narrative or documentary. In so doing, 'Looking Outside The Castle' examines the ways in which visual culture is informed, interpellated and unavoidably influenced by the narratives that large corporations write for themselves, and asks 'can we ever step outside the magic castle and see it as it really is? Or must our view be forever obscured by its walls?'