Loose Leaf for Business Law and Strategy - Melvin, Sean
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Melvin's Business Law and Strategy employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business students examine how companies can proactively use the law to craft and execute strategy, and ultimately achieve competitive advantage. A robust technology suite of products supports the text content with online assignments and activities emulating common business situations in which students can actively…mehr

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Produktbeschreibung
Melvin's Business Law and Strategy employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business students examine how companies can proactively use the law to craft and execute strategy, and ultimately achieve competitive advantage. A robust technology suite of products supports the text content with online assignments and activities emulating common business situations in which students can actively explore the consequences of various actions and sharpen their strategic thinking skills.
Autorenporträt
Sean P. Melvin is an associate professor of business law in the School of Business at Elizabethtown College (Pennsylvania), where he served as department chair for eight years, won the Delta Mu Delta Outstanding Teacher of the Year award, and received several Faculty Merit awards for teaching and scholarship. Prior to his appointment at Elizabethtown, he was an assistant professor of business at a large state university where he taught in both the undergraduate and MBA programs. Before his academic career, Professor Melvin was a corporate lawyer in a large Philadelphia-based law firm and went on to become vice president and general counsel at a publicly traded technology company. Professor Melvin is the author or co-author of nine books (including six textbooks), has contributed scholarly and professional articles and case studies to over two dozen publications, and is a member of the Academy of Legal Studies in Business (ALSB). His article "Case Study of a Coffee War" was selected as Best International Case Study at the 86th annual ALSB conference.