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Utilizing the first thirteen chapters of Wild s best-selling, Financial and Managerial Accounting text, Financial Accounting Fundamentalsresponds to the market s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. "

Produktbeschreibung
Utilizing the first thirteen chapters of Wild s best-selling, Financial and Managerial Accounting text, Financial Accounting Fundamentalsresponds to the market s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. "
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Autorenporträt
John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.