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Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information absorber. Fundamentals appeals to intuition and basic principles whenever possible because the authors found that this approach effectively promotes understanding. The text also makes extensive use of examples, drawing on material from the world around us and using familiar companies wherever…mehr

Produktbeschreibung
Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information absorber. Fundamentals appeals to intuition and basic principles whenever possible because the authors found that this approach effectively promotes understanding. The text also makes extensive use of examples, drawing on material from the world around us and using familiar companies wherever appropriate. Throughout, the text strikes a balance by introducing and covering the essentials while leaving some of the details to follow-up courses. Topics are organized in a way that would make them easy to apply--whether to a portfolio simulation or to real life--and support these topics with hands-on activities. This ninth edition provides a terrific framework and introduction for students looking to pursue a career in investments--particularly for those interested in eventually holding the CFA charter.
Autorenporträt
Bradford D. Jordan is Visiting Scholar at the University of Florida. He previously held the duPont Endowed Chair in Banking and Financial Services at the University of Kentucky, where he was department chair for many years. He specializes in corporate finance and securities valuation. He has published numerous articles in leading finance journals, and he has received a variety of research awards, including the Fama/DFA Award in 2010. Dr. Jordan is coauthor of Corporate Finance 13e, Corporate Finance: Core Principles and Applications 7e, Fundamentals of Corporate Finance 13e, and Essentials of Corporate Finance 1le, which collectively are the most widely used business finance textbooks in the world, along with Fundamentals of Investments: Valuation and Management 10e, a popular investments text.